“And so it begins…”
That is the lead that Larry Cannell will use next week when he kicks off our telebriefing entitled “Software as a Service Enterprise E-mail: Get Ready to Go Beyond the Grind.” Today, IBM officially announced Lotus Notes Hosted Messaging. The three heavy weights are now in the SaaS e-mail ring: Microsoft, IBM, and Google. Cisco and Yahoo! have said they will be joining soon.
For many organizations, this means that SaaS e-mail services are now a viable option, especially now that the two primary vendors of on-premise e-mail (IBM and Microsoft) have a SaaS alternative. IT departments can realistically consider transferring the responsibility and headaches for this essential utility to a vendor and reallocate their stretched time and resources to other projects.
Legal compliance and discovery will remain a concern for many organizations. Who owns, possesses, and accesses the data in e-mail is important. A significant amount of any organization’s intellectual property flows through its e-mail. However, I expect that concern will be resolved over time as legal precedence is set and the vendors become more compliance savvy in their SaaS offerings.
Organizations will benefit from SaaS e-mail because it will spur more innovation by the vendors. The e-mail client is an example. The web client has made significant technological progress because of consumer web e-mail. It will likely replace the desktop client in the future because of the advantages it provides a SaaS e-mail vendor. A SaaS vendor will not want to, or possibly be able to, upgrade desktop clients – that is difficult enough today for organizations with on-premise deployments.
The change in the delivery model also provides many benefits. For example, not many organizations can say today that they are providing e-mail services for less than $10 a month per user. The economies of scale that the vendors can bring to this market will make the price point of SaaS e-mail very attractive. In addition, getting e-mail off of IT’s responsibility list will free them to work on other projects that may lend competitive advantage to an organization.
A price war is a possibility. There is a significant amount of revenue at stake in this market. IBM is starting at $10 per user per month for Lotus Notes Hosted Messaging. Microsoft Exchange Online is also $10 per user per month. Google Apps Premier Edition (GAPE) suite of tools for enterprises is starting at $50 per year per user. Cisco (PostPath) and Yahoo! (Zimbra) have yet to announce pricing.
“So it begins, the great battle of our time.” – Gandalf, Lord of the Rings: The Return of the King.
Note: This is a cross-posting from the Collaboration and Content Strategies blog.